The Ford Focus (third generation), also known as the Focus Mk III, (Code name: C346) debuted at the 2010 North American International Auto Show as a 2012 model. The cars shown were a 4-door sedan and 5-door hatchback, also debuting a new 2.0L direct injection I4 engine. A 5-door estate (wagon) was previewed at the Geneva auto show a month later.
This generation of Focus would be the first Ford vehicle designed under the tenure of CEO Alan Mulally and his "One Ford" plan, which aimed to leverage Ford's global resources into creating more competitive vehicles that could be sold globally in each segment with minimal changes.
The "One Ford" plan would reunite the North American and global Focus line. The previous North American version was thus discontinued, and the new model was launched simultaneously in North America and Europe on 2 May 2011, both having started production near the end of 2010. Production in Asia, Africa, and South America followed later.
Ford debuted the all-electric Ford Focus Electric at the Consumer Electronics Show in 2011 to compete with the Nissan Leaf and the Chevrolet Volt and announced the hot hatch ST model at the Paris Motor Show in September 2010.